The projects I have undertaken since becoming a Freelance Marketing Contractor and Project Manager provide a flavour of what I could do for you… Here are some highlights:
Isle of Man ABC – www.isleofmanabc.com
Prior to embarking on client projects in 2019 (following maternity leave in 2017/18), I took the opportunity to self-publish a children’s picture book: ‘m’ is for Manx Cat! An Isle of Man ABC, by Gemma Hjerth and Kim Gee.
It was illustrated and designed by Kim Gee, who expertly translated my vision and ideas into the unique digital art contained within.
‘m’ is for Manx Cat was deliberately designed to have the potential to develop into an Isle of Man ABC brand, with the opportunity to create further books, colouring books and merchandise in the future.
This self-initiated project used a variety of my skills, including:
Market research, networking and feedback – analysis of children’s picture books and ABC books, feedback from local retailers, focus groups of potential buyers/teachers, self-published illustrators/authors, graphic designers, poets and freelance editors
Copywriting – the content of the book, design brief, grant submissions, press releases, sponsorship opportunities emails, website, social media content
Grant application submissions – to Culture Vannin, Year of Our Island and Isle of Man Arts Council, the latter two of which resulted in financial assistance being received
Printed book – in liaison with designer/printer
Project management and business development – liaising with retailers, illustrator/designer, printers, grant awarding bodies, sponsors, focus groups, schools, Manx speakers, editors etc, purchasing ISBN numbers, applying for Company Name, updating online book database, face to face book sales and distribution
Website development – including domain registration, copywriting, and building/launching a free site myself using the Wix content management system - www.isleofmanabc.com
Further potential tasks to come include:
Printed promotional materials – posters/ leaflets
Attendance at Isle of Man markets/fairs – event applications, preparation for attendance, direct sales and customer service
Branded merchandise – liaising with retailers/designer/suppliers to create Isle of Man ABC branded prints, notebooks, tea towels, card games, jigsaws etc
Ballakelly Farm – www.ballakelly.farm
Brand guidelines – creation of brand guidelines document and application of the farm’s branding
Printed marketing materials - copywriting and liaison with designers/printers for the creation of printed leaflets, posters, postcards and point of sale displays
Electronic marketing materials – design and copywriting of price lists, ingredients lists, order forms, invoice templates, recipe cards etc
Branded merchandise – sourcing and liaising with designers/suppliers to create branded fridge magnets, shopping bags (plastic, cotton and jute) and staff uniforms
General copywriting and project management – for press releases/articles, directory listings, official correspondence, and award submissions such as the 2017 ‘Great Taste Awards’ and Isle of Man 'Food and Farming Awards'
Isle of Man events – event applications, project management of attendance, hands on sales and customer service
Website development - project management, branding and copywriting
Facebook and Twitter - profile creation, copywriting and posts/tweets
‘Gemma has helped market and brand Ballakelly Farm, which has been a huge part of creating a professional image for us. Her organisational skills are 1st class, she even manages to organise me! Check out our website to see the publications she has helped us write. Professional services with a friendly face :-)’
Rachel Ranson, Farmer’s Wife, Ballakelly Farm
Barista Express – www.barista-express.com
Marketing consultancy on potential marketing campaigns/communications, including copywriting and initial set up of a Christmas email campaign using MailChimp.
Copywriting, design and project management for advertisements in print publications and online directories
Creation of LinkedIn company profile
‘I am a new business owner and was looking for advice on how to bring in new customers and to promote my business as a whole. Gemma researched and provided information on an online mailout service, as well as creating a beautiful Christmas email campaign. She also provided ideas for potential locations and continues to do so. Gemma is clearly passionate about what she does and this shows in her dedication to help a new business thrive!’
Lucy Richardson, Owner, Barista Express
Kerruish Law – www.klt.im
Office relocation – professional support for the office relocation of this law firm from Douglas to Ramsey - including disposing of confidential materials, liaising with suppliers of marketing materials and removal services, and organising files and stationery supplies to be moved.